Project Overview

In TBS, the courses are structured in a way that reflects the rollercoaster ride a product realization has to go through. When most conventional design pedagogy limits itself to just honing skill sets of entrants while overlooking the thought and response process behind it, we at TBS strongly believe in laying emphasis on both aspects equally and explore diverse factors that may influence design and the final outcome.

​

Given Problem Statement

The story of this iconic brand can be traced back to 1962 when Scrambler was first launched. After a long hiatus, the new-age manufacturers at Ducati finally revived the Scrambler with a contemporary touch and rebranded it to suit the needs of the modern-day riders.

​

Final Problem Statement

The Scramblers are specially engineered to motor effortlessly from on-road to all degrees of terrain with equal efficiency. Besides redefining the standards of design and innovation, these models seamlessly marry comfort and style and have emerged as leading trendsetters in the world of motorcycles and automobiles.